MARKTONDERZOEKENNEDERLAND
What is market research?
The Value of Your Opinion in Market Research
In market research, every opinion is invaluable. Our goal is to gather a wide range of insights on what you, as a consumer, professional, or patient, find important. The foundation of market research lies in collecting and analyzing these opinions, enabling companies and organizations to develop a deep understanding of the needs and preferences of their target audience. These insights allow them to refine and improve their products or services in areas that truly matter.
By participating in market research, you contribute to a process of continuous improvement, where your opinion directly influences the quality and relevance of the products and services you use daily.
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How is market Research conducted ?
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Marketing research
at location
What to Expect When Participating in Our On-Site Market Research
Arrival: Upon arrival at our location, you will be warmly greeted. We are pleased to offer you a beverage while you wait comfortably for the research to begin.
Participation: After a short wait, our moderator will escort you to the research room. Here, you will discuss the topic for which you signed up. Sessions typically last between 1 to 2.5 hours, though they can sometimes be shorter or longer.
Completion: At the end of the market research session, we will thank you for your valuable contribution, and you can continue with your day. You will then receive further details via email regarding compensation and any additional information we may need from you.
Types of On-Site Market Research We Conduct
Interviews: Personal one-on-one conversations with the moderator where you explore the subject matter in depth.
Focus Groups: Share your opinions and experiences in a small group of up to 8 respondents, led by our moderator.
Test Market Research: These can take place individually or in groups. You test a product or service and provide your feedback through a survey or in a discussion with the moderator.
We are dedicated to providing a valuable and respectful experience during each on-site market research session, where your insights help us implement important improvements and innovations.
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In-home calls
What to Expect from an In-Home Market Research?
Preparation: On the day of the research, our team will contact you by phone to discuss the final details and ensure everything is ready for a smooth interview at your home.
Arrival: Our expert moderator will arrive punctually at the agreed-upon time. After a brief greeting, we will begin the conversation. You will have the opportunity to delve deeply into the topic you signed up for. Our goal is to gather as much relevant information as possible, with your insights being the focal point.
Completion: At the end of the conversation, we will express our gratitude for your time and the opportunity to be in your home. We will then bid farewell and proceed to our next appointment.
After the research, you will receive an email with details about compensation and any additional information we may need from you.
Types of In-Home Market Research We Conduct
Interviews: Personal, one-on-one discussions where the moderator helps you explore the topic in depth.
Test Market Research: A specific type of interview where products or services are tested. The moderator guides the conversation and collects feedback on the items being tested.
We are committed to providing a valuable and respectful experience during each in-home market research session, where your insights help us implement important improvements and innovations.
Online surveys
What to Expect When Participating in Our Online Surveys?
1. Preparation, You will receive an email from us containing a link and all the necessary information to participate in the survey.
2. Participation: By clicking the link, you will gain access to the survey. Our online surveys often span multiple days, with new questions becoming available daily in the system. In some cases, the survey may be continuous. We advise you to carefully read the instructions in our email to understand how to participate.
3. Completion: After the survey concludes, we will send you an email with information about compensation and any additional details we may need from you.
Types of Market Research We Conduct:
Our online surveys primarily focus on test market research. These studies are designed to evaluate and improve specific products, services, or ideas based on your feedback.
By participating, you make a crucial contribution to shaping and enhancing future market offerings. We greatly appreciate your time and effort and look forward to your valuable insights.
Video (group) conversations
What to Expect from a Video (Group) Conversation
Preparation:
- Phone Invitation: After you have registered online for one of our market research studies, we will contact you by phone to invite you to participate in the research.
- Confirmation Email: You will receive an email from us with a unique link and all the necessary information for your participation in the conversation.
- Joining the Conversation: On the scheduled day, use the link in our email to join the conversation. Our moderator will admit you at the specified time. We advise you to join at least 5 minutes early.
Duration:
Online market research sessions typically last between 1 and 2.5 hours, depending on the topic and format of the study. The exact duration may vary.
After the Session:
Compensation: Upon completing the research, we will send you an email with details about compensation and any additional information we may need from you.
Types of Market Research:
- Interviews: Personal one-on-one conversations with the moderator, focused on an in-depth discussion of specific topics.
- Focus Groups: Share your experiences and opinions in a small group of up to 8 respondents, led by our experienced moderator.
By participating in our market research, you contribute valuable insights that help companies and organizations improve their products and services. Your opinion matters, and we greatly appreciate your time and effort.
We do online (group) conversations with our own
back room
At Market Research Netherlands, We Value Your Voice and Experience
We believe in the importance of your voice and experience. That's why we have created a unique environment for our market research that not only offers innovation and convenience for our clients but also ensures your comfort and privacy as a respondent.
With our specially developed 'back room,' equipped with Whereby and Microsoft Teams, our clients can discreetly participate in the research process. This means that while clients can watch live and ask questions via a chat function, your experience remains uninterrupted. You can speak freely, knowing your privacy is protected and your contribution is valuable, without direct interaction with the client.
This approach ensures that the integrity of your responses is maintained and the quality of the collected data is high. Your participation not only provides essential insights for our clients but also helps shape products and services that meet real needs.
At Market Research Netherlands, we value your time and opinion. Your participation makes a difference and helps us gain deep insights that lead to real improvements. Join us and let your voice be heard in a setting that respects your privacy and contributes to positive changes.
Compensation
What to Expect When Participating in Our On-Site Market Research
Arrival: Upon arrival at our location, you will be warmly greeted. We are pleased to offer you a beverage while you wait comfortably for the research to begin.
Participation: After a short wait, our moderator will escort you to the research room. Here, you will discuss the topic for which you signed up. Sessions typically last between 1 to 2.5 hours, though they can sometimes be shorter or longer.
Completion: At the end of the market research session, we will thank you for your valuable contribution, and you can continue with your day. You will then receive further details via email regarding compensation and any additional information we may need from you.
Types of On-Site Market Research We Conduct
Interviews: Personal one-on-one conversations with the moderator where you explore the subject matter in depth.
Focus Groups: Share your opinions and experiences in a small group of up to 8 respondents, led by our moderator.
Test Market Research: These can take place individually or in groups. You test a product or service and provide your feedback through a survey or in a discussion with the moderator.
We are dedicated to providing a valuable and respectful experience during each on-site market research session, where your insights help us implement important improvements and innovations.
Privacy
Privacy Policy - Market Research Netherlands
By entering your personal information, you agree that this data will be stored in our secure database. Market Research Netherlands respects your privacy and ensures that your personal data will be handled with care. We do not share your contact details with third parties unless it is necessary for the research, and in such cases, we will always explicitly ask for your consent. Upon request, the relevant data can always be deleted.
Market Research Netherlands will only contact you for participation in (market) research for which we handle the respondent selection. We strictly adhere to the General Data Protection Regulation (GDPR), which means we will never forward or sell your data to third parties. Our database is registered with the Data Protection Authority under number FG004816.
Market Research Netherlands adheres to the code of conduct of the MOA and ESOMAR.
Become a member of Markonderzoek Nederland
Stay up to date with all our market research!